After looking at all the given briefs I chose this one as it stood out from the rest. I am very fond of Typography and poster design so this brief sounds like it's right up my street.
I am required to produce a set of three typographically-focused A2 outdoor posters then can be either landscape or portrait they will be used for a three month advertising campaign of ministry of Sound's iconic London event 'Saturday Sessions'.
The posters should communicate a clear conceptual theme or idea based around the club or the music. I have been given some content that must be used, the logo and colour swatches, but I have free range with the type choice and size.
I have to keep in mind that the typography should strike a balance between expression, experimentation and legibility. These posters are normally seen in outdoor sites and often viewed from a moving vehicle so impact is crucial.
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